Nowadays, OTT platforms are gaining huge popularity among people.
Since the COVID-19 outbreak, staying at home has increased, boosting the need for OTT services.
OTT is a service that provides diverse media through online networks.
Netflix, Watcha, and TVING are 대표 examples.
Different from cable TV, OTT lets users watch what they want, when they want.
OTT’s popularity comes from several factors.
One reason is that a wide variety of genres are available in one platform.
Users can pick movies, dramas, or shows according to their interests.
In addition, OTT is cheaper than conventional subscription TV.
Being able to stream anywhere using mobile devices is also attractive.
As OTT prices continue to rise, users are becoming more cost-conscious.
Therefore, many viewers are turning to free streaming platforms.
Advertising-based services provide content at no charge.
Cost-conscious users find this model attractive.
Recently, FAST services have gained attention as an example of ad-based streaming.
An example is KT’s “Gi Live,” which attracted many users.
FAST is seen as a future growth engine in a slowing TV industry.
The main benefit of free platforms is zero subscription fees.
Another plus is the wide range of available programs.
On the downside, ads interrupt viewing experiences.
In addition, the quality can be inferior to premium platforms.
OTT and free platforms are expected to grow further.
Advertising-supported services will likely attract more viewers.
Cost-free entertainment remains attractive to users.
Finally, balancing high-quality OTT content with free service accessibility is important.
If both advantages are used properly, users can gain better experiences.
The future of streaming get more info services is exciting to watch.